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Tribune Revenues Increased 3.5% in February

Publishing revenues up 2.7%

Television revenues up 7.6%

CHICAGO, March 17, 2004 -- Tribune Company (NYSE: TRB) today reported its summary of revenues and newspaper advertising volume for period 2, ended Feb. 29, 2004. Consolidated revenues for the period were $421 million, up 3.5 percent from last year’s $407 million.

Publishing revenues in February were $317 million, 2.7 percent higher than last year’s $309 million. Advertising revenues increased 4.3 percent to $246 million, compared with $236 million in February 2003. Total advertising inches were up 4 percent, while preprint pieces increased 5 percent.

Retail, national and classified advertising revenues discussed below include both print and interactive revenues for 2004 and 2003.

  • Retail advertising revenues grew 1.8 percent due to strength in the home furnishings, food and other retail categories, partially offset by weakness in department stores and electronics. Preprint revenues, which are principally included in retail, were up 4 percent. Full run retail linage was down 5 percent in the period.
  • National advertising revenues rose 3.9 percent as strength in the financial, movies/entertainment and hi-tech categories was offset by lower auto manufacturers advertising. Full run national volume was up 4 percent.
  • Classified advertising revenues rose 7.7 percent due to gains in help wanted, auto and real estate, which were up 16 percent, 5 percent and 4 percent, respectively. Full run classified volume was up 2 percent in the period.
  • Interactive revenues were $9 million, up 33 percent, due to strength in all categories.

Broadcasting and Entertainment group revenues increased 5.8 percent to $104 million, compared with $98 million in February 2003. Television revenues increased 7.6 percent. Excluding KPLR-TV, St. Louis and KWBP-TV, Portland, both acquired in March 2003, television revenues increased 3.9 percent. Radio/Entertainment revenues decreased
16.5 percent primarily due to fewer programs being produced at Tribune Entertainment.

As previously stated, consolidated operating expenses are expected to increase about 5.5% in both the first and second halves of 2004.

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This press release contains certain comments that are based largely on the company’s current expectations and are subject to certain risks, trends and uncertainties. Such comments and statements should be understood in the context of Tribune’s publicly available reports filed with the SEC, including the most current 10-Q and 10-K that contain a discussion of various factors that may affect the company's business. These factors could cause actual future performance to differ materially from current expectations.

Tribune Company is not responsible for updating the information contained in this press release beyond the published date, nor for changes made to this document by wire services or Internet service providers. More information on Tribune is available on the Internet at www.tribune.com.

TRIBUNE (NYSE: TRB) is one of the country’s premier media companies, operating businesses in broadcasting and publishing. It reaches more than 80 percent of U.S. households and is the only media organization with television stations, newspapers and websites in the nation’s top three markets. In publishing, Tribune operates 14 leading daily newspapers including the Los Angeles Times, Chicago Tribune, Newsday and Spanish-language Hoy, plus a wide range of targeted publications. The company’s broadcasting group operates 26 television stations; Superstation WGN on national cable; WGN-AM in Chicago; and the Chicago Cubs baseball team. Popular news and information websites complement Tribune’s print and broadcast properties and extend the company’s nationwide audience.

   
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