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Media Contact:
Christine Hennessey
chennessey@tribune.com
312/222-4850


Tribune Media Net Expands Corporate Retail Division

Appoints advertising executives Barry Haselden as managing director and Steve Krupkin as director

CHICAGO, December 30, 2003 -- Tribune Media Net, the national advertising sales organization for Tribune Company (NYSE:TRB), today announced it has expanded its corporate retail division that facilitates multi-market sales for the company's national retail customers. David Murphy, Tribune Media Net president, has appointed advertising executives Barry Haselden as managing director and Steve Krupkin as director of the division.

"Tribune is uniquely positioned to provide national retailers with strategic print and online solutions in its 13 leading newspapers," said Murphy. "Our corporate retail division will make it easy for national clients like Target, Sears, BestBuy and others to create and execute multi-market branding and promotional campaigns."

"Barry and Steve bring more than 25 years of retail advertising experience," Murphy added. "Together with the TMN national sales team and newspaper sales teams, they will help deliver best-in-breed preprint, ROP, custom advertising, direct marketing programs and online solutions to the nation's top national retailers."

With newspapers, television stations and interactive properties in the top 30 markets -- including Chicago, Los Angeles and New York -- Tribune Media Net's corporate retail division helps retailers harness the power of major markets that drive brands and sales. The division provides a strategic resource to retailers and makes it easier for them to access multiple markets.

Haselden joins Tribune Media Net from the Orlando Sentinel where he was the retail and general advertising manager since 1998. He joined the Sentinel in 1980 and has held sales and sales management positions in retail, classified and national advertising for the newspaper. Haselden began is career as a store planner at F.W. Woolworth Company in Columbia , S.C. , in 1978.

"Based on Tribune's network of newspapers in many of the most important national retail markets, we are a key partner for all of our major retail clients," said Haselden. "The expanded division will allow us to work toward our goal of being a preferred partner for each of these customers."

Steve Krupkin joins Tribune Media Net from the Chicago Tribune where he was the major accounts manager for fashion clients since 2000. Prior to joining the Tribune , Krupkin was the Midwest sales director for LIFE magazine where he oversaw sales efforts in a 12-state territory. Before that, he was a media supervisor at Arnold Advertising in Boston from 1995 to 1996. He began his career in 1991 as a media planner at J. Walter Thompson Advertising in Chicago where he was later promoted to media supervisor in 1993.

"Having success with multi-market campaigns for both Target and Sears, I look forward to helping more national retailers develop creative advertising solutions," said Krupkin.

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Tribune Media Net is the national advertising sales organization for Tribune Company (NYSE: TRB), one of the country's premier media companies, operating businesses in broadcasting and publishing. Tribune reaches more than 80 percent of U.S. households and is the only media organization with television stations, newspapers and websites in the nation's top three markets. In publishing, Tribune operates 13 leading daily newspapers including the Los Angeles Times , Chicago Tribune, Newsday and Spanish-language Hoy , plus a wide range of targeted publications. The company's broadcasting group operates 26 television stations; Superstation WGN on national cable; WGN-AM in Chicago; and the Chicago Cubs baseball team. Popular news and information websites complement Tribune's print and broadcast properties and extend the company's nationwide audience.

   
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