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Tribune Media Net Expands Corporate
Retail Division
Appoints advertising executives Barry Haselden as managing
director and Steve Krupkin as director
CHICAGO,
December 30, 2003
-- Tribune Media Net, the national
advertising sales organization for Tribune Company (NYSE:TRB),
today announced it has expanded its corporate retail division
that facilitates multi-market sales for the company's national retail customers.
David Murphy, Tribune Media Net president, has appointed advertising executives
Barry Haselden as managing director and Steve Krupkin as director of the division. "Tribune is uniquely positioned to provide
national retailers with strategic print and online solutions
in its 13 leading newspapers," said Murphy. "Our corporate
retail division will make it easy for national clients like
Target, Sears, BestBuy and others to create and execute multi-market
branding and promotional campaigns."
"Barry and Steve bring more than 25 years
of retail advertising experience," Murphy added. "Together
with the TMN national sales team and newspaper sales teams,
they will help deliver best-in-breed preprint, ROP, custom
advertising, direct marketing programs and online solutions
to the nation's top national retailers."
With newspapers, television stations
and interactive properties in the top 30 markets -- including
Chicago, Los Angeles and New York -- Tribune Media Net's
corporate retail division helps retailers harness the power
of major markets that drive brands and sales. The division
provides a strategic resource to retailers and makes it
easier for them to access multiple markets.
Haselden joins Tribune Media Net from the Orlando Sentinel where
he was the retail and general advertising manager since 1998.
He joined the Sentinel in 1980 and has held sales
and sales management positions in retail, classified and
national advertising for the newspaper. Haselden began is
career as a store planner at F.W. Woolworth Company in Columbia
, S.C. , in 1978.
"Based on Tribune's network of newspapers
in many of the most important national retail markets, we
are a key partner for all of our major retail clients," said
Haselden. "The
expanded division will allow us to work toward our goal of
being a preferred partner for each of these customers."
Steve Krupkin joins Tribune Media Net from the Chicago
Tribune where he was the major accounts manager for
fashion clients since 2000. Prior to joining the Tribune ,
Krupkin was the Midwest sales director for LIFE magazine
where he oversaw sales efforts in a 12-state territory.
Before that, he was a media supervisor at Arnold Advertising
in Boston from 1995 to 1996. He began his career in 1991
as a media planner at J. Walter Thompson Advertising in
Chicago where he was later promoted to media supervisor
in 1993.
"Having success with multi-market
campaigns for both Target and Sears, I look forward to helping
more national retailers develop creative advertising solutions,"
said Krupkin. :: :: ::
Tribune Media Net is
the national advertising sales organization for Tribune
Company (NYSE: TRB), one of the country's premier media
companies, operating businesses in broadcasting and publishing.
Tribune reaches more than 80 percent of U.S. households
and is the only media organization with television stations,
newspapers and websites in the nation's top three markets.
In publishing, Tribune operates 13 leading daily newspapers
including the Los
Angeles Times , Chicago Tribune, Newsday and
Spanish-language Hoy , plus a wide range of
targeted publications. The company's broadcasting group
operates 26 television stations; Superstation WGN on
national cable; WGN-AM in Chicago; and the Chicago Cubs
baseball team. Popular news and information websites
complement Tribune's print and broadcast properties and
extend the company's nationwide audience. |