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Tribune Revenues Increased 6% in February

Publishing revenues up 3%

Television revenues up 16%

CHICAGO, March 17, 2003 -- Tribune Company (NYSE: TRB) today reported its summary of revenues and newspaper advertising volume for period 2, ended
March 2, 2003. Consolidated revenues for the period were $407 million, up 6 percent from last year’s $385 million.

Publishing revenues in February were $302 million, 3 percent higher than last year’s
$294 million. Advertising revenues increased 3 percent to $229 million, compared with $223 million in February 2002. Total advertising inches were up 1 percent, while preprint pieces grew 7 percent. The following results include Chicago magazine, which was acquired in August 2002.

  • Retail advertising increased 3 percent due to gains in most categories, including department stores and food, which were partially offset by a decrease in electronics. Preprint revenues, which are principally included in retail, were up 12 percent. Full run retail linage was down 5 percent.
  • National advertising rose 9 percent due to strength in the auto manufacturers, entertainment, high-tech and travel/resorts categories, which were partially offset by a decrease in financial; full run national volume was up 6 percent.
  • Classified advertising decreased 3 percent, due to softness in help wanted, which was down 14 percent. Auto and real estate were up 1 percent and 8 percent, respectively. Full run classified volume was flat in the period.

Broadcasting and Entertainment group revenues increased 15 percent to $98 million, compared with $86 million in February 2002. Television revenues increased 16 percent driven by strength in the auto, movie, retail and telecom categories. Excluding
WTTV-Indianapolis, which was acquired in July 2002, television revenues increased 14 percent. Radio/entertainment revenues increased 6 percent.

Tribune Interactive revenues grew 18 percent to $6.9 million in February, up from
$5.8 million last year due to strength in classifieds and banner and sponsorship advertising.

Looking ahead, March retail revenues in publishing will be impacted by the shift of Easter from March in 2002 to April in 2003. Consolidated operating expenses in the first half of 2003 are expected to be up in the mid-single digit range. In the second half, consolidated operating expenses will increase in the low-single digit range.

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This press release contains certain comments or forward-looking statements that are based largely on the company’s current expectations and are subject to certain risks, trends and uncertainties. Such comments and statements should be understood in the context of Tribune's publicly available reports filed with the SEC, including the most current 10-Q and 10-K that contain a discussion of various factors that may affect the company's business. These factors could cause actual future performance to differ materially from current expectations.

Tribune Company is not responsible for updating the information contained in this press release beyond the published date, nor for changes made to this document by wire services or Internet service providers. More information on Tribune is available on the Internet at www.tribune.com.

TRIBUNE (NYSE: TRB) is one of the country’s premier media companies, operating businesses in broadcasting, publishing and on the Internet. It reaches more than 80 percent of U.S. households, and is the only media company with television stations, newspapers and Web sites in the nation’s top three markets. In publishing, Tribune operates 12 market-leading daily newspapers such as the Los Angeles Times, Chicago Tribune and Newsday plus a wide range of targeted publications including Spanish-language newspapers. In broadcasting, Tribune properties include 24 television stations and Superstation WGN on national cable. The acquisition of two additional stations, KPLR-TV, St. Louis, and KWBP-TV, Portland, Ore., will be completed in early 2003, pending regulatory approvals. These publishing and broadcasting interests are complemented by high-traffic news and information Web sites in 18 of the nation’s top 30 markets.

   
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