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Christine Hennessey
chennessey@tribune.com
312/222-4850


Tribune Media Net Names Jim Farrell Director of Sales, New York Office

CHICAGO, October 10, 2002 -- Tribune Media Net, the national advertising sales organization for Tribune Company (NYSE:TRB), today announced that advertising executive James G. Farrell has been named director/sales for Tribune Media Net’s New York office, which services clients and ad agencies in the Northeast. He will lead the outside sales activities that provide national advertisers creative marketing solutions in Tribune newspapers including the Los Angeles Times, Chicago Tribune and Newsday.

"Jim’s knowledge and experience in newspaper advertising sales and management will make him a valuable asset to Tribune Media Net," said Dana Hayes, Tribune Media Net vice president. "His strong relationships and knowledge in print promotions will help attract leading advertisers."

Farrell will manage all inside and outside sales activities that provide creative advertising solutions to marketers. He will also be responsible for training, developing and coaching sales representatives.

"I am happy to join Tribune Media Net and lend my expertise in attracting national advertisers to Tribune’s leading print, online and broadcast properties," said Farrell. "Tribune offers some of the nation’s top newspaper brands and I look forward to helping advertisers and ad agencies in the Northeast explore creative marketing opportunities."

Farrell brings more than 20 years of advertising experience, including six years at the Associated Press beginning in 1994. As the director of AP AdSend, he established the overall vision and plan for the service. Farrell then spent a year with Seattle-based Media Passage as executive vice president/business development before spending the past year as an independent consultant. Early in his career, Farrell was a retail marketing sales manager at Gannett Media Sales and represented the company’s 93 newspapers to retail chains and their advertising agencies.

Farrell earned a bachelor’s degree from Iona College with a major in communications and a minor in marketing.

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TRIBUNE (NYSE: TRB) is one of the country’s premier media companies, operating businesses in broadcasting, publishing and on the Internet. It reaches more than 80 percent of U.S. households, and is the only media company with television stations, newspapers and Web sites in the nation’s top three markets. Tribune media outlets include 24 television stations and national “superstation” WGN-TV; 12 market-leading daily newspapers, including the Los Angeles Times, Chicago Tribune and Newsday; and news and information Web sites in 18 of the nation’s top 30 markets.

   
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