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Tribune Media Net and Lincoln Announce
Multimedia Marketing Agreement
Campaign
combines Chicago radio, television, print and online advertisements
of Lincoln LS and Lincoln Navigator
CHICAGO, June 12, 2002 -- Tribune
Media Net, the national advertising sales organization for
Tribune Company (NYSE: TRB),
announced today that it has entered into an advertising agreement
with Lincoln, a division of Ford Motor Company, to provide
a unique, multimedia marketing campaign for the Lincoln LS
and Lincoln Navigator. The agreement includes radio, television,
print and online advertisements across all of Tribune's Chicago
properties - WGN Radio, WGN-TV, CLTV, Chicago Tribune, chicagotribune.com
and metromix.com.
"We're excited to provide Lincoln advertising
and promotional support through Tribune's leading media outlets
in Chicago," said Ron Goldberg, director of Tribune's
Chicago Cross-Media team. "This campaign is a perfect
example of the creative, multimedia marketing solutions that
Tribune can offer advertisers throughout our network of 11
daily newspapers, 25 broadcast stations and more than 40 Web
sites."
Advertising components include two 30-second
TV spots on WGN-TV and CLTV; live- read commercials on WGN
Radio; print advertisements in the Chicago Tribune; online
tile and banner ads on chicagotribune.com and metromix.com,
Chicago's premier online entertainment guide. Collectively,
the ads will help Lincoln reach more than 5 million Chicago
consumers.
The three-month campaign, called "Chart
Your Own Course," kicked-off April 11 and runs through
July 3. It includes an online contest that will award three
grand-prize winners a once-in-a-lifetime dream weekend in
downtown Chicago. It includes a two-night stay at one of the
hottest downtown hotels, VIP theater tickets and a $1000 Magnificent
Mile shopping spree. Winners will be chauffeured around town
in their choice of a Lincoln LS or the luxurious, seven-passenger,
all-new 2003 Lincoln Navigator. WGN Radio entertainment reporter
Dean Richards will help the winners design their own dining
experiences with some of Chicagoland's premier chefs.
Tribune-Lincoln "Understanding the Lincoln
consumer was the basis for 'Chart Your Own Course,'"
said Jean McGinnis, account executive for Tribune's Chicago
Cross-Media team. "Young & Rubicam Chicago, Lincoln's
agency, has been a strong partner in every respect and helped
us create a truly dynamic campaign." Every Friday in
June, Tribune Media Net will also display the 2002 Lincoln
LS and all-new 2003 Lincoln Navigator in Pioneer Court, adjacent
to Tribune Tower at 435 N. Michigan Avenue, Chicago.
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TRIBUNE (NYSE:
TRB) is one of the country's premier media companies,
operating businesses in broadcasting, publishing and on the
Internet. It reaches more than 80 percent of U.S. households,
and is the only media company with television stations, newspapers
and Web sites in the nation's top three markets. Tribune media
span 23 major-market television stations, including national
superstation WGN-TV; 12 market-leading daily newspapers, including
the Los Angeles Times, Chicago Tribune and Newsday; and news
and information Web sites in 18 of the nation's top 30 markets.
Lincoln, headquartered in Irvine,
Calif., markets the award winning LS luxury sports sedan,
the powerful Navigator sport utility vehicle and the luxurious
Town Car and Continental. More information is available at
Lincoln.com. To obtain Lincoln photos, including the 1950
Continental, 2001 Lincoln LS and Navigator as well as the
2002 Lincoln Blackwood, please visit the Ford Media Information
Center at www.media.ford.com.
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