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Tribune Media Net Partners with National
Football League on "Thanksgiving Classics" Advertising
Sections
Multi-platform program
in New York, Los Angeles and Chicago will deliver 2.4 million
newspaper circulation and more than 400,000 daily unique visitors
online
CHICAGO, November 15, 2001 --
Tribune Media Net, the national advertising
sales organization for Tribune Company (NYSE:TRB),
is partnering with the National Football League to publish
"Thanksgiving Classics" on Tuesday, Nov. 20. The
special advertising sections will appear in the Los Angeles
Times, Chicago Tribune and Newsday, and in La Opinión,
¡Exito! and Hoy, Tribune's Spanish-language publications
in the nation's top three markets. The program extends to
all associated Web sites, as well.
The special sections, which will deliver 2.4
million newspaper circulation and more than 400,000 daily
unique visitors online, will help further promote America's
Thanksgiving tradition of family, friends, food and football.
Millions of fans will tune in Thursday, Nov. 24, to watch
the Detroit Lions host the Green Bay Packers on FOX and later
catch the Denver Broncos at the Dallas Cowboys on CBS.
Tribune's associated newspaper Web sites, www.latimes.com,
www.chicagotribune.com,
www.newsday.com,
www.holahoy.com
and www.laopinion.com
will also run the Thanksgiving Classics special section online,
with banner and tile advertisements available to marketers
on each site. The posting of the online sections are possible
due to Tribune's online publishing platform that enables efficient
content sharing and ad serving throughout Tribune's network
of sites.
"Multi-platform sales in the top three
markets are a key component of the Tribune Media Net strategy,"
said David Murphy, Tribune Media Net president. "We are
pleased that the NFL recognized the value of our major market
media assets by selecting Tribune as the exclusive partner
for Thanksgiving Classics. Our national and local sales teams
proved they can wage a groundbreaking effort to bring in new
revenue streams across our English and Spanish-language newspapers
and Web sites. This is an exciting step toward 2002 and beyond."
Nearly 50 local, regional and national advertisers
purchased ads for the program. "This is a great example
of our national reach, local touch strategy. Automotive, telecommunication
and financial advertisers found Thanksgiving Classics to be
a great vehicle to target customers during this critical shopping
season," said Murphy.
The covers of the special sections feature
articles written by John Madden of FOX and Phil Simms of CBS,
the popular announcers of the NFL games that will air on Thanksgiving
Day. There are also profiles of memorable games that the Dallas
Cowboys and Detroit Lions have played on Thanksgiving. Also
included are articles about how NFL players give back to their
communities during the holiday season and the important role
the NFL has played in helping Americans show unity in the
aftermath of the Sept. 11 terrorist attacks. Copy for the
special sections was prepared by the league.
"Football has been an important part of
the Thanksgiving tradition for families for decades,"
said Jesse Ewing, NFL vice president of marketing. "Tribune
Media Net provides us a great opportunity to deliver our message
to important audiences in both English and Spanish in print
and online."
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TRIBUNE (NYSE:
TRB) is one of the country's premier media companies,
operating businesses in broadcasting, publishing and on the
Internet. It reaches more than 80 percent of U.S. households,
and is the only media company with television stations, newspapers
and Web sites in the nation's top three markets. Tribune media
span 23 major-market television stations, including national
superstation WGN-TV; 12 market-leading daily newspapers, including
the Los Angeles Times, Chicago Tribune and Newsday; and news
and information Web sites in 18 of the nation's top 30 markets. |
